Case Studies

The pudding is in the oven. No that's not it. The proof of concept is... no that's not it either. Never mind, here's stuff we did:

Every Case Study Below Shows 3 Months of Data Compared With the Same Period in the Previous Year

B2B SAAS STARTUP

More Than 1/2 Their Customers from Organic Search

  • Users from Organic Search +740% (Direct +44%, Referral +381%, Organic Social -14%, Other +254%)
  • Leads from Organic Search +467% (204 vs 36)
  • Throughout 2022 and 2023, 54% of new customers self-reported first hearing about them on Google search (all organic)
two people talking first person speech bubble says where did you hear about us and the second person speech bubble says google-2
a shopping cart full of items in black and white with light blue accents
DTC HARDWARE COMPANY

Adds to Cart from Organic Search Up 120%!

  • We focused on three content topics:
    • Topic A: increased organic Google clicks from 2,428 to 3,980 = +64%
    • Topic B: increased from 161 to 258 = +60%
    • Topic C: very small improvement from 0 clicks to 3 (we're honest!)
  • Full list of Target Keywords +58% (vs all other keywords +11%)
  • Sessions from organic search leading to add to cart +120% YoY (across all search terms)
B2B SERVICE BUSINESS

Site Health Increased From 70% to 100%

  • Clicks for Target Keyword List +50% YoY from 3,030 to 4,530
  • Clicks for other non-target, unbranded terms -5% during same period
  • Impact of Technical SEO Optimization Over 4 Months:
    • Site health score increased from 70% to 100%
    • Errors decreased from 343 to 0 (-100%)
show a doctor giving a thumbs up to a patient-1
Impressions Growth (1)
THIS SEARCH TO SALE WEBSITE!

Impressions Up 27X

  • We started investing in our own SEO content in late 2024
  • Performance Q2 2025 vs Q2 2024:
    • Organic Google search impressions increased 27x from 24,500 to 661,000
    • Clicks increased 12x from 5 to 58 (mostly unbranded)
    • Average position improved from 94.7 to 53.4