Case Studies

The pudding is in the oven. No that's not it. The proof of concept is... no that's not it either.
Never mind, here's stuff we did:

Every Case Study Below Shows 3 Months of Data Compared With the Same Period in the Previous Year

B2B SaaS Startup

More Than 1/2 Their Customers from Organic Search

A B2B SaaS startup had invested in SEO for ~1 year and saw decent traffic. They asked us to sharpen strategy, decide what to refresh, and level-up lead gen. We combined analytics + content strategy to deliver.

  • +0%

    Users from Organic Search

    (Direct +44%, Referral +381%, Organic Social -14%, Other +254%)

  • +0%

    Leads from Organic Search

    (204 vs 36)

  • 0%

    New Customers from Google

    Throughout 2022 and 2023, 54% of new customers self-reported first hearing about them on Google search (all organic)

DTC Hardware Company

Adds to Cart from Organic Search Up 120%

We focused on three content topics:

  • Topic A: increased organic Google clicks from 2,428 to 3,980 = +64%
  • Topic B: increased from 161 to 258 = +60%
  • Topic C: very small improvement from 0 clicks to 3 (we’re honest!)
  • +0%

    Increase in Organic Clicks on Topic A

    Increased organic Google clicks from 2,428 to 3,980

  • +0%

    Increase in Traffic to Target Keywords

    Full list of Target Keywords +58% (vs all other keywords +11%)

  • +0%

    Organic Add to Carts

    Sessions from organic search leading to add to cart +120% YoY (across all search terms)

  • 0+

    Sessions from ChatGPT

    ChatGPT traffic grew from zero to their #5 source of referral traffic!

    • B2B Service Business

    Site Health Increased From 70% to 100%

    A focused four-month effort eliminated 100% of critical errors, boosted site health to a perfect score, and delivered a 50% increase in high-intent keyword clicks.

    • +0%

      Clicks for Target Keyword List

      Increased 50% YoY from 3,030 to 4,530

    • -0%

      Clicks for Non-Target Keywords

      Clicks for non-target, unbranded terms decreased by 5% during same period from 2,830 to 2680

    • 0%

      Site Health Score

      Site health score increased from 70% to 100%, and errors decreased from 343 to 0 (-100%)

    This Search To Sale Website!

    Impressions Up 7.5X

    By consistently investing in content and optimization, we grew search visibility dramatically — turning 106k impressions into 793k in under a year, while organic clicks jumped nearly 6X year-over-year, and new ChatGPT traffic went from 0 to 11 clicks.

    📈 We’re not only seeing stronger Google growth, but also visibility in AI-driven search results.

    • 0X

      Increase in Google Search Impressions

      Organic Google search impressions increased 7.5X, from 106,000 to 793,000

    • 0X

      Increase in Organic Clicks

      Organic clicks increased 5.7X, from 14 to 80 (mostly unbranded)

    • 0 to 0

      New ChatGPT Traffic

      Traffic from ChatGPT results grew from 0 to 11 clicks, marking the start of AI search visibility.