“The SEO teams I’ve worked with have only ever shown me tables of data. I have never seen someone break that down into real content recommendations.”
Marketing Manager, Influent.co
Don't Miss the AI Wave
More than half (HALF!) of online searches feature AI-generated answers. We’ll teach AI to refer customers to you.
The Problem
You're proud of your product. And you desperately want more customers to see it. But you've either invested in SEO and the partner didn't deliver, or you're too intimidated by AI to start an SEO program. So you're stuck paying a high CPM for ads.
The Solution: An AI Authority Strategy
Once upon a time you’d pick a “channel” like Facebook or YouTube, and if you followed that platform’s playbook, you’d do okay.
But a channel strategy doesn’t cut it anymore. You need an AI authority strategy.
Because more than half of online searches feature AI-generated Source, and AI is not a channel. A channel is a place where customers and companies interact and play by certain rules. But in ChatGPT, a customer interacts with a large language model, which looks at the entire internet, interprets who has the greatest authority, and gives the customer a recommendation. AI is a consultant working for your customer.
You need to convince AI to recommend you. That’s what we do.
Case Study
The Impact of Authority:
AI Recommends Your Business
We helped B2B hardware manufacturer Emotiv grow their ChatGPT traffic from zero to their #5 source of referral traffic, while growing organic adds-to-cart by 120%.
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Increase in Organic Clicks
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Increase in Traffic to Target Keywords
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Increase in Organic Add to Carts
How AI Authority Works
How do you build AI authority in 2025? You build domain authority through great content on your website and links from other authoritative websites. And you build brand authority through forums like Reddit, media mentions, and reviews.
AI Authority = Domain Authority + Brand Authority
When you have AI Authority, you show up where people look for answers…
The most-visited websites in the world:
Top Sites by Monthly Active Visits
… and you show up where AI looks for answers…
The websites most often cited in AI answers from Google, ChatGPT, and other LLMs:
Top Sites by Citation Frequency
Hi, I’m Adrian Dahlin. I’ve spent my career in marketing and data science. In 2022 I brought these worlds together and created Search to Sale as an SEO consultancy.
Then in 2025 we evolved into a full service B2B generative engine optimization agency designed to build your authority and convince AI to refer customers to you.
We’re authority engineers. We help AI help you.
We are proud to be rated 5 out of 5 stars on Google Reviews
“I’ve worked with Adrian since mid-2023. I’ve seen a lot of wasted money on SEO agencies. His recommendations are always thoughtful, practical, and tied to business results. Worth every penny.”
Owner of CMO Zen
“The work you’re doing is forcing us to re-think everything, including the business model.”
Sales Coach
Our Process
We demonstrate expertise organically on your website, Google, ChatGPT, Reddit, and wherever your customers are searching for you.
Here’s how it works:
Achieve product-market fit
Before you work with us, you’ve got to know who your customer is and how you solve their problem.
Get your messaging right
In his famous “Start With Why” TED Talk “People don’t buy what you do, they buy why you do it.” If you haven’t figured out how to express your customer’s emotional motivation for needing you, we’ll help. If you have, that’s great, we can move on…
Study how your audience uses the Internet
Where do they consume content online? How do they conduct research? What search keywords do they use?
Polish your website
Make sure your website leads with your Key Messaging, helps your customers quickly find the solution they’re looking for, and encourages conversion.
Build systems to distribute expert ideas
Lean on your company’s greatest thought leader(s) to create:
- High-quality SEO content on your website (read more)
- Content on other authoritative websites with backlinks
- Reddit threads
- Podcast interviews
We do these
- LinkedIn posts
- Earned media e.g. founder quotes in industry publications
Our friends do these
Engage your community
Build relationships and brand visibility through:
- Reddit replies
We do this
- LinkedIn comments
Our friends do this
Measure & learn
You can’t improve what you don’t measure, so use:
- Our proprietary Content Intelligence Platform
- Third party AI monitoring tools
Repeat
The New Buyer Journey
Put yourself in the shoes of a buyer looking for an enterprise [widget] 🕵️.
You search Google for “best [widgets] for enterprise”.
First there are ads. You keep scrolling.
Then there’s the AI Overview, which gives you four examples with short descriptions of each. ACME sounds like the closest fit. To the right you see a page from TrustRadius about the best-reviewed [widgets]. You keep scrolling.
What you can’t see: three articles on niche industry media sites that quoted the ACME founder.
The first two organic results are brands you don’t recognize. You keep scrolling.
Search results and AI answers don’t always line up. AI relies on offsite brand authority as much as domain authority.
The third organic result is a Reddit thread titled “What’s the best [widget] for large enterprises?” You click on that. Someone posted an enthusiastic reply about ACME and it got a bunch of upvotes.
You go back to Google, search “acme”, click on their site, and book a sales call 
.
