“The SEO teams I’ve worked with have only ever shown me tables of data. I have never seen someone break that down into real content recommendations.”
Marketing Manager, Influent.co
SEO & GEO Strategy Agency
Don't miss the AI wave. More than half (HALF!) of online searches feature AI-generated answers. We’ll teach AI to refer customers to you.
That feeling when ChatGPT sends you customers...
We are proud to be rated 5 out of 5 stars on Google Reviews
We are proud to be rated 5 out of 5 stars on Google Reviews
The Problem
You want organic growth, but either your last SEO partner didn’t deliver, or you’re too intimidated by AI to start an SEO program.
The Solution
A channel strategy doesn’t cut it anymore. You need an AI authority strategy.
More than half of online searches feature Source, and AI is not a channel. In ChatGPT, a customer interacts with a large language model, which looks at the entire internet, interprets who has the greatest authority, and gives the customer a recommendation. AI is a consultant working for your customer.
You need to convince AI to recommend you. That’s what we do.
How AI Authority Works
How do you build AI authority in 2025? You build domain authority through great content on your website and links from other authoritative websites. And you build brand authority through forums like Reddit, media mentions, and reviews.
AI Authority = Domain Authority + Brand Authority
When you have AI Authority, you show up where people look for answers…
The most-visited websites in the world:
Top Sites by Monthly Active Visits
… and you show up where AI looks for answers…
The websites most often cited in AI answers from Google, ChatGPT, and other LLMs:
Top Sites by Citation Frequency
Hi, I’m Adrian Dahlin. I’ve spent my career in marketing and data science. In 2022 I brought these worlds together and created Search to Sale as an SEO consultancy.
Then in 2025 we evolved into a full service B2B generative engine optimization agency designed to build your authority and convince AI to refer customers to you.
We’re authority engineers. We help AI help you.
“I’ve worked with Adrian since mid-2023. I’ve seen a lot of wasted money on SEO agencies. His recommendations are always thoughtful, practical, and tied to business results. Worth every penny.”
Owner of CMO Zen
“The work you’re doing is forcing us to re-think everything, including the business model.”
Sales Coach
Case Study
The Impact of Authority:
AI Recommends Your Business
We helped B2B hardware manufacturer Emotiv grow their ChatGPT traffic from zero to their #5 source of referral traffic, while growing organic adds-to-cart by 120%.
+0%
Increase in Organic Clicks
+0%
Increase in Traffic to Target Keywords
+0%
Increase in Organic Add to Carts
Our Process
We demonstrate expertise organically on your website, Google, ChatGPT, Reddit, and wherever your customers are searching for you.
Here’s how it works:
Achieve product-market fit
Before you work with us, you’ve got to know who your customer is and how you solve their problem.
Get your messaging right
In his famous “Start With Why” TED Talk “People don’t buy what you do, they buy why you do it.” If you haven’t figured out how to express your customer’s emotional motivation for needing you, we’ll help. If you have, that’s great, we can move on…
Study how your audience uses the Internet
Where do they consume content online? How do they conduct research? What search keywords do they use?
Polish your website
Make sure your website leads with your Key Messaging, helps your customers quickly find the solution they’re looking for, and encourages conversion.
Build systems to distribute expert ideas
Lean on your company’s greatest thought leader(s) to create:
- High-quality SEO content on your website (read more)
- Content on other authoritative websites with backlinks
- Reddit threads
- Podcast interviews
We do these
- LinkedIn posts
- Earned media e.g. founder quotes in industry publications
Our friends do these
Engage your community
Build relationships and brand visibility through:
- Reddit replies
We do this
- LinkedIn comments
Our friends do this
Measure & learn
You can’t improve what you don’t measure, so use:
- Our proprietary Content Intelligence Platform
- Third party AI monitoring tools
Repeat
How Buyers Actually Find You in the Age of AI
AI search has changed the way people discover, research, and choose brands. Here’s what the modern journey actually looks like – and where most companies lose visibility.
🔍 The Search Starts Like Normal
The buyer heads to Google and types in something like:
“best accounting software for SaaS companies”
They scroll past ads and skim the first few organic results…
But then they notice something different:
An AI-generated overview with direct brand suggestions.
🤖 AI Overview Makes the First Impression
Google’s AI Overview (or ChatGPT, or Perplexity) recommends 2-4 companies.
The buyer scans those first.
These AI engines aren’t pulling from just keywords.
They are factoring in:
- Brand mentions across web
- Expert recommendations
- Structured data
- Topical authority and relevance
If your brand isn’t in the AI’s internal “authority graph”, it won’t get shown.
📰 The Buyer Cross-Checks Elsewhere
The buyer doesn’t click right away.
Instead, they start validating what AI told them.
They check:
- Reddit threads
- Review platforms
- YouTube
- Industry blogs
- “Best tools for X” roundups
They’re asking:
Is this company legit? Are other people talking about them?
🏆 Recognition Triggers Action
Now one brand stands out – they saw it in the AI box, and again on Reddit.
It shows up on multiple “Top 10” lists. They’ve heard of it before.
That mental familiarity kicks in.
So they:
- Google the brand directly
- Visit the site
- Book a call or start a trial
This is how visibility becomes conversion – but only if you’re positioned across the full journey.
