White Label SEO Software for Agencies

From Data Firehose to a Content Plan
... With Less Headache

The Problem: You're Drowning in Data, Starving for Insights

"You probably spend hours compiling keyword data from a variety of SEO software tools for each of your clients—but none of those tools actually give you the performance data you need to quickly develop an effective SEO content plan."

We’ve been there, and the struggle ends now. 

It’s 11 p.m. Friday. You’re still stitching GA4 exports and SEMrush CSVs while Slack pings light up your screen. Monday’s QBR looms and the only slide your client cares about is the one that proves revenue. You sigh, pour another coffee, and swear there has to be a better way. There is.

~ Search to Sale Founder Adrian Dahlin

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SEO AGENCY SOFTWARE

What Is White-Label SEO Software? (And Why Most Agencies Get It Wrong)

White-label SEO software is a re-brandable platform that agencies use to deliver SEO services under their own brand. Think of it as your secret weapon – powerful SEO tools and reports that look like they came straight from your agency, complete with your logo, colors, and domain.

But here's where most agencies screw up: They white-label basic rank tracking tools and call it a day. That's like giving your client a speedometer when they need GPS navigation.

Real white-label SEO software should:

  1. Turn data into strategy (not just prettier spreadsheets)
  2. Track what matters (conversions, not just rankings)
  3. Make you look like a genius (while doing the heavy lifting)
SEO AGENCY SOFTWARE

The Solution: All Your Data, One Dashboard, Zero BS

When an agency owner wakes up with three urgent jobs—prove ROI, pick next-week content, and keep the client’s logo on every report—our white label SEO software for agencies does all three in one login. Connect data → see sales pathways → ship the plan. Job done.

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Full-Funnel Performance Insights

Stop switching between 5 apps. See traffic → engagement → conversion in one view. Know exactly which content drives revenue, not just visitors.

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Actionable Recommendations

Our AI analyzes patterns across thousands of pages to tell you exactly what to do next. No more guessing which content to create or optimize.

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Content Monitoring at Scale

Track every page automatically. Get alerts when high-converting content starts declining, before your client notices.

SEO AGENCY SOFTWARE

The Reports That Make Clients Say "Holy Sh*t"

Forget basic rank tracking. Here are the reports that actually move the needle (and that nobody else has):

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AI Referral Traffic Report

See how much of your traffic is now coming from Google’s AI Overviews, ChatGPT, and other AI chatbots.

Why it matters: More than half of Google searches now feature AI answers.

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The Conversion Cluster Map

Visualize clusters that generate pipeline and revenue, not just sessions. Identify which topics and pages move opportunities through the funnel. So you can easily plan and optimize the top revenue generating content.

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The Declining Money Pages Alert

Identifies high-converting pages losing traffic BEFORE they tank. We’ve helped clients avoid major revenue losses by catching declines before they spiral. This is what you can also achieve if you get access to this level of reporting.

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The Untapped Gold Mine Report

Finds keyword clusters where you rank #4-10 with high conversion potential. These are your quick wins – often easier to push to #1-3 than starting from scratch.

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The Content Graveyard Audit

Shows which pages actively hurt your site. One client deleted a large batch of underperforming pages and saw a significant traffic lift as a result. Sometimes less is more.

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Opportunity To Take Over

Our proprietary algorithm that scores every keyword opportunity based on volume, difficulty, intent, AND your site's authority. 

SEO AGENCY SOFTWARE

Here’s what our partners have achieved with Search To Sale:

B2B SaaS Startup

More than half of new customers reported finding them via Google search. +740% increase in users from organic search.

DTC Hardware Company
Sessions from organic search leading to “Add to Cart” up 120% YoY. Target keyword list clicks grew +64% to +60% across priority topics
B2B Service Business

Technical SEO fixes improved site health from 70% → 100%. Target keyword clicks rose +50% YoY while errors dropped from 343 → 0.

Search To Sale (Our Own Site)

Organic Google impressions up 27× year over year. Average position improved from 94.7 → 53.4.

SEO AGENCY SOFTWARE

The Dirty Truth About SEO Metrics (What Actually Matters)

Traffic is vanity. Conversion is sanity.

Ranking vs. Conversion

  • Pages ranking in the top 3 positions often get the largest share of clicks — but clicks don’t always equal customers
  • In our client data, pages ranking #4–10 sometimes convert at 2× or more the rate of top positions, especially for niche, high-intent keywords.
  • Why? Lower-competition terms often attract more qualified visitors ready to take action.


The 80/20 of content performance:

From reviewing hundreds of content audits, we’ve found patterns like:

  • A small minority of content generates the majority of conversions.
  • Some pages actively drag down overall performance — through poor targeting, outdated info, or thin quality.
  • The rest sits in the “middle tier” — not harmful, but not driving growth either.

 

The takeaway: Focus your energy on amplifying the winners, fixing or removing the losers, and turning the middle tier into high performers.

SEO AGENCY SOFTWARE

Search To Sale vs. The Competition

Feature Search To Sale AgencyAnalytics SE Ranking Semrush
AI Citation Tracking     ✓ Only one     ✗     ✗ ✗
Conversion Intelligence     ✓ Full funnel     Basic ✗ ✗
Cluster-Based Strategy     ✓ Automated     Manual ✗ Manual
Actionable Insights     ✓ Specific tasks     Raw data     Raw data     Raw data
White Label     ✓ Full custom     ✓ Limited     ✓ Basic     ✗
Starting Price     $99/month     $79/month     $65/month     $140/month

 

SEO AGENCY SOFTWARE

Your 30-Day Implementation Roadmap

Week 1: Connect & Discover

  • Link GSC, GA4, Ahrefs (15 minutes)
  • Run cluster audit (automatic)
  • Identify top 5 quick wins

Week 2: Strategy & Planning

  • Review AI citation opportunities
  • Build cluster-based content plan
  • Set up white-label dashboard

Week 3: Execute & Monitor

  • Optimize declining money pages
  • Launch new cluster content
  • Configure conversion tracking

Week 4: Report & Scale

  • Generate first ROI report
  • Show conversion wins
  • Plan next sprint
SEO AGENCY SOFTWARE

Pricing That Scales With You

Starting at just $99/month for sites under 10 pages. Most agencies see ROI by:

Markup

3-5x

Reselling at markup

Time

80%

Less analysis time

 
Lead Gen

2.3x

Lead generation

Keep Your Clients Coming Back ... for Years and Years

Clients come to you for great marketing they couldn’t produce themselves. But even if you deliver great creative, they don’t always stick around, do they?

To make clients want to work with you forever, you need your marketing efforts to clearly impact sales.

So how do you produce content that drives sales?

By starting with content plans that keep ROI as the target. This is why we’re obsessed with measuring traffic and visitor engagement and conversion. 

If you provide content that floods your clients with high quality leads, they’ll never fire you.

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Marketers Love Content Intelligence

“The SEO teams I’ve worked with have only ever shown me tables of data. I have never seen someone break that down into real content recommendations.”

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MARKETING MANAGER, INFLUENT.CO Megan West

“Adrian is hands down the smartest person I’ve ever met on all things SEO. His ability to spot patterns in search data and translate them into actionable strategy is unmatched."

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FOUNDER, HELLO STORY Amy Kendall

"Search to Sale is the best SEO intelligence tool I've ever used, hands down. Working with Adrian and his software, we were able to immediately put together a SUPER data-driven SEO plan that helped us identify new opportunities to build search volume."

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Founder/CEO @ Influent Garret Caudle

Frequently Asked Questions

How is this different from Ahrefs or SEMrush?

Those show keywords. We show which content drives revenue. Plus, we're the only platform tracking AI citations.

Can I white-label everything?

Yes. Your brand, your domain, your client relationships. We're invisible.

What about AI content?

We help you create content that AI wants to cite. That's the future of SEO.

Do you provide the content?

No, we provide the strategy. You execute (or we can recommend writers).

A White Label SEO Platform Designed by Content Marketers

The Search to Sale team has been in the SEO trenches for years. Before we built this Content Intelligence software, we were a content agency. So we’ve seen firsthand why SEO often gets a bad rap—companies drive worthless traffic, ignore when good content declines, and get lost in the weeds when there are thousands of potential keywords and hundreds of pages to monitor. 

The reality is that without the right focus, you may never be able to get the results your clients are looking for. Search To Sale’s white label SEO software is built to help you quickly identify the the most impactful actions so you can build effective SEO content strategies without wasting time, effort, or budget.

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Need strategy help too?

If content insights from software aren't enough, we also offer a Fractional Content Strategy service for agencies. We'll help you prioritize your limited resources and pick content projects that will drive traffic, engagement, and conversion for your clients.

LEARN ABOUT WHITE LABEL SEO SERVICES

Schedule a Product Demo

Want to learn more? Let’s talk. Book a demo and Search to Sale founder Adrian Dahlin will show you our SEO platform for agencies: