We deliver a done-for-you keyword strategy with high-volume topic clusters, a detailed page map, and crystal-clear content priorities — everything you need to create traffic-driving content that actually converts.
Our Process
Our keyword research framework relies on a metric we call Opportunity.
It’s a blend of monthly search Volume, Keyword Difficulty (i.e. the authority of sites that rank well for it), and Relevance to your business.
It quickly shows you which terms are worth the chase and which ones are costly distractions.
Step 1
We start with a seed list based on your website, competitors, and product. Then we run it through our proprietary system (Ahrefs + expansions) to uncover 5–10× more relevant terms than most in-house teams can find.
→ Result: A comprehensive list of all the search terms your market is already using.
Step 2
Step 3
→ Result: Clean, human-readable clusters ready for planning and reporting (no “spreadsheet soup”).
Step 4
Step 5
We translate clusters into page concepts and manually map the top 500-1000 terms to:
Then we roll up Opportunity per page, so you know which content to build first.
→ Result: A full Keyword-to-Page Map and page-level game plan.
Deliverables
In one clean Google Sheet:
✅ Master Keyword List
✅ Relevance % + Opportunity score for each keyword
✅ Cluster assignment for every keyword (AI-initial + human-refined)
✅ Traffic Opportunity Report (gap analysis) by cluster
✅ Keyword-to-Page Map with page-level Opportunity roll-ups
✅ Every top term mapped to one target page
A few notes on how you can leverage our keyword research service as a marketing agency or consultant:
Tailored Services
B2B, SaaS, eCommerce, and service businesses each follow unique buying journeys. Our keyword research adapts to every stage — delivering the traffic that pays.
Business-to-Business
B2B keyword research isn’t about chasing vanity traffic—it’s about pinpointing the handful of queries senior decision-makers type the week they shortlist vendors.
Volumes are smaller, but intent is off the charts: a SaaS buyer googling “SOC-2 compliant payroll API” is worth way more than “best payroll software” clicks.
Our Opportunity metric spots these high-leverage terms, then clusters them so your content team can build a narrative that moves enterprise prospects from first touch to contract signature. The payoff: fewer blog posts, better-qualified leads, and content your sales team actually wants to share.
Selling Software
Unlike one-and-done product sales, SaaS deals unfold over weeks of self-service discovery, free-trial tinkering, and multi-stakeholder vetting. Effective SaaS keyword research therefore has to cover three parallel tracks:
Queries like “ tutorial,” “how to do X in ,” and “ integrations” surface when hands-on evaluators are exploring workarounds. We cluster these terms to your docs hub or how-to blog so prospects find you precisely when they’re stuck and most open to switching.
The CFO googles “ROI calculator payroll api,” Security asks for “SOC-2 compliant payroll software,” and RevOps looks for “HubSpot native integration.” We map each high-Opportunity keyword to a persona-specific SEO page—so every stakeholder sees their objection answered on page one.
“ vs ,” “best software,” and “pricing” searches spike the week contracts are finalized. We plan dedicated comparison and pricing pages, each stocked with a mutually-exclusive keyword list.
Throughout, our Opportunity metric prioritizes keywords that can actually rank against well-funded rivals. The result: content that shortens trial-to-paid timelines, arms sales with ready answers, and keeps churn-concerned users coming back to search for feature tips — on your domain, not the competition’s.
eCommerce
Selling a physical product online means winning three moments: discovery, comparison, and checkout. Effective keyword research for ecommerce targets each stage while respecting inventory, margin, and seasonality realities. We can use our Relevance label to adjust the priority of different product searches based on their profitability within your catalog.
Product Discovery & Category Expansion
Long-tails such as “vegan leather laptop backpack” or “13-inch sleeve with charger pocket” convert 2–3× higher than broad head terms. We cluster these SKU-level modifiers to individual product pages and collection hubs, ensuring searchers land one click from “Add to Cart.”
High-Intent Comparison Queries
Shoppers shift to “best,” “vs.,” and “reviews” keywords in the evaluation phase: e.g., “Nomad backpack vs Herschel,” “waterproof carry-on review.” We map these terms to buying guides and comparison tables—content that will outrank faceless affiliate lists and funnel buyers directly to your PDPs.
Using Opportunity scoring w/ Relevance as a proxy for margin, we can prioritize keywords that will both rank and pay. Your content roadmap can help forecast incremental revenue per product cluster, letting merchandisers reorder stock confidently and content teams schedule launches around high-priority product lines. The net effect: less wasted ad spend, higher SKU velocity, and a SERP presence that turns casual browsers into loyal brand advocates—all before your competitors finish their next spreadsheet export.
Artificial Intelligence
Why use AI for keyword research? Because machines can scan millions of SERPs in seconds, spotting patterns a strategist would never see — but only humans can decide which of those patterns actually matter for revenue.
Our workflow gives you the best of both worlds:
|
AI Capability |
What It Does |
Why It Matters to You |
| AI-powered keyword research | Detects semantic siblings and intent variants (“billing automation” vs. “automated invoicing”) the moment they surface. | You rank for more queries with fewer pages, boosting topical authority without ballooning content budgets. |
| AI-driven clustering & scoring | Groups thousands of terms and applies Relevance % in minutes, then calculates our trademark Opportunity metric. | Manual categorization that used to burn two days now takes 30 minutes — a documented 70 % time savings. |
| AI-assisted keyword research for SERP snippets | Drafts FAQ answers, meta descriptions, and schema-ready “answer paragraphs.” | Your pages become the natural citation for Google SGE, ChatGPT, and Gemini, grabbing real estate competitors ignore. |
| Using ChatGPT for keyword research | Surfaces content gaps, “People Also Ask” angles, and long-tail questions only humans type at 1 a.m. | You expand the funnel without guesswork, capturing niche traffic the big tools miss. |
AI is fast, but it’s not infallible. Before any data reaches you, a senior strategist:
The result: machine-augmented research that’s 10× faster than traditional methods and 10× safer than “AI-only” dashboards. That extra velocity frees your team to focus on strategy, creative, and—in the end—pipeline growth.
From one-time reports to ongoing insights, get the data that drives results.
$900one-time
Includes your comprehensive Master Keyword List delivered in a Google Sheet.
Starts at$99/month
The same Traffic Opportunity Report process, but automated and then fed into our proprietary dashboard solution.
$1,500one-time
Requires either a Traffic Opportunity Report or the Content Intel Dashboard.
Think of the research as the architectural blueprint—now it’s time to build the house.
Content briefs: Turn each high-Opportunity keyword or cluster into a one-pager outlining H1/H2 tags, target word count, supporting phrases, and CTA.
On-page SEO: Optimize titles, meta descriptions, alt text, and schema so Google—and SGE—can parse your intent immediately.
Internal links: Thread new pages into your existing content web; link juice plus topical context accelerates rankings.
Promotion: Distribute via newsletters, LinkedIn, and digital PR. For big-bet pieces, layer on outreach for backlinks and podcast guest spots.
Measure & iterate: Track rankings, traffic, and conversions against your Opportunity forecast; adjust briefs or update pages when gaps appear.
If you serve a geographic market, geo-modifiers are your best friend. We add city, neighborhood, or “near me” variants and map them to location-specific pages. Then we optimize your Google Business Profile, acquire local citations, and build internal links that shout “We’re the hometown expert.” Need it done for you? Ask about our Local Add-On Package—same Opportunity rigor, just with a map-pack twist.
Affiliate success hinges on high-intent “best,” “vs.,” and “review” keywords balanced against commission rates. An affiliate marketing keyword research spreadsheet would be similar to our Traffic Opportunity Score, but add in the possible commission amount. This way you focus on phrases that both rank and pay. You’d also want to flag informational queries perfect for top-of-funnel content that can funnel readers to your money pages.
