B2B SEO & GEO
Content Strategy Service

Our Zone of Genius is Planning Impactful Content

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Content Reality Check

Before

  • Random acts of content

    No coherent plan. New content doesn’t support existing content. Calls-to-action seem random. Nothing ties back to revenue.

  • Analysis without action

    60-page audits and reports nobody looks at; data you don’t understand; toothless advice.

  • Vanity traffic

    Chase high-volume keywords >> get low-intent traffic while demo requests stagnate.

  • AI invisibility

    Your content doesn’t get cited by ChatGPT or Google’s AI Overviews >> missed demand capture.

  • Another mysterious SEO project w/o ROI

    CFO asks, “What did content drive?”, but you’ve got impressions, not pipeline.

After

  • Strategically sound content ships monthly

    Clear rationale for every piece; roadmap of pages ranked by Opportunity and aligned to conversions.

  • An actionable dashboard

    A dashboard that actually helps you set priorities and understand your performance. 

  • High-converting traffic

    Focus on the most relevant search topics >> get high-intent traffic and qualified conversions.

  • AI Authority

    AI associates you with your industry >> you show up in generated answers, lists, and citations.

  • Search-driven revenue

    Keywords tied to conversions and a strategy tied to revenue.

“I love these sessions. They’re much more valuable than just SEO.”

Vidal Groupera
Founder of Salesably

“The work you’re doing is forcing us to re-think everything, including the business model.”

Michael McGowan
Sales Coach

The Framework

What It Takes To Win

  • Strategic Discipline

    MECE page mapping and ROI-based editorial prioritization.

  • Awesome Messaging

    It all starts with knowing your customer and what matters to them.

  • Actionable Briefs

    Consistent instructions that any writer can execute without guesswork.

  • Technical Expertise

    Methodical keyword research, CRO analysis, technical SEO, and more.

  • AI Optimization

    Answer paragraphs, entities, and schema to earn generative citations.

  • Usable Data

    All the data you need. Filtered to just what’s important and actionable.

Our Process

How Our SEO Strategy Consulting Works

A structured, repeatable system for ranking in Google, getting cited by AI tools, and building content that converts.

  • Step 1

    Foundations

  • Step 2

    Set Up Content Intel Dashboard

    • Data automatically combined from Ahrefs, Google Search Console, and Google Analytics
    • Keywords scored for potential traffic and grouped into clusters
    • Reports help choose topic clusters for new content and which current content needs work

    Read more about our Content Intelligence dashboard >>

  • Step 3

    Ongoing Monthly Content Planning

    • Your SEO strategy consultant looks at your dashboard and to prep ideas and recommendations
    • Meet to plan the month’s content projects (usually a mix of new and refreshed content)
    • Produce clear, actionable content briefs
    • Flexible execution: copy gets written by your internal team, ours, or another partner

  • Step 4

    Periodic Reviews

    SEO is experimental and iterative, so we review the performance of all past content project on a regular basis (aided by the dashboard) and choose further optimizations.
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Why Our SEO Strategy Service is Different

  • Narrow, high-leverage scope

    We’re a search engine optimization strategy firm focused on planning and decision-making, and nothing you don't need.

  • Ship-ready deliverables

    We operate like an embedded seo strategy consultant—briefs any writer can use day one.

  • AI-aware strategy

    Unlike traditional seo strategy agencies, we are AI-native (we launched right as ChatGPT did in 2022), meaning we're equipped to help you navigate ongoing changes in digital marketing.

  • Revenue accountability

    We prioritize by pipeline potential and report outcomes, like a product team.

Who We Serve:

  • B2B SaaS startups with product-market fit
  • B2B service businesses with a discernable niche and $1M+ in yearly revenue
  • Fractional CMOs looking for trustworthy partners for their clients
  • Marketing agencies that don’t feel confident in the technical aspects of SEO or the changes caused by AI

We are proud to be rated 5 out of 5 stars on Google Reviews

Case Study

The Impact of Modern SEO Strategy Consulting:
AI Recommends Your Business

We helped B2B hardware manufacturer Emotiv grow their ChatGPT traffic from zero to their #5 source of referral traffic, while growing organic adds-to-cart by 120%.

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Increase in Organic Clicks

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Increase in Traffic to Target Keywords

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Increase in Organic Add to Carts

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